General fitness, health and nutrition · Public discussion

Separating science from marketing

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General fitness, health and nutrition
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11 February 2004
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  1. Recently, the New York Times published an article on the new trend toward using cholesterol-lowering
    drugs even more aggressively. This trend has gained momentum following the publication of studies
    suggesting that aggressive therapy can halt plaque buildup in arteries. The most influential study,
    comparing the statins Lipitor and Pravachol, made front-page news last month.

    Separating Medical Science from Sharp Marketing

    The Lipitor-Pravachol study was reported as groundbreaking, but it was also a calculated
    marketing device that the media fell for big time. Comparing the maximum 80-mg dose of Lipitor
    to moderate-dose 40-mg Pravachol was a mismatch from the start. The lead author, Dr. Stephen
    Nissen of the respected Cleveland Clinic, stated that Pfizer, the maker of Lipitor and
    underwriter of the study, "could have lost big time." Hardly. Milligram for milligram, Lipitor
    is four times stronger than Pravachol, so comparing 80 mg of Lipitor to 40 milligram of
    Pravachol was no contest at all, but a commonly seen strategy of comparing a strong drug to a
    weaker competitor. Yet, while it wasn't unexpected that high-dose Lipitor reduced the bad LDL-
    cholesterol more than moderate-dose Pravachol, the study did provide one promising finding:
    that Lipitor seemed to halt the progression of plaque accumulation in the wall of a coronary
    artery. Does this mean that high-dose Lipitor can stop atherosclerosis? Maybe -- but many
    questions remain. Only one coronary artery was studied. Were the findings representative of all
    coronary arteries? This hasn't been proven. The study results were reported as averages, but
    what were the results in individual patients? How many people actually showed halting of plaque
    growth and how many didn't? We don't know because the results were presented by Dr. Nissen at
    the annual scientific meeting of the American Heart Association in early November. The study
    itself hasn't been published, so it isn't available for closer public scrutiny. How objective
    was Dr. Nissen? While claiming to pride himself on independence from conflict of interests, it
    was his new ultrasound technology that was used in this study. How accurate is this technology?
    We don't know. Furthermore, the study was funded by Pfizer, and many of Dr. Nissen's statements
    made him sound more like a Pfizer spokesman than an objective scientist. I would like to ask:
    Why was a weaker dose of Pravachol involved at all? If they wanted to study the effects of
    aggressive vs. moderate lipid lowering, they could have studied 80 mg of Lipitor vs. 10 or 20
    mg of Lipitor. But there's no potential public relations windfall in doing that.

    Lowering Cholesterol: High-Risk vs. Low-Risk Patients

    The findings that a high-dose statin could halt atherosclerosis within a coronary artery wall
    is indeed promising, but it is preliminary. Even if Lipitor halts the growth of plaque, will
    this translate into less heart disease and fewer heart attacks and coronary deaths? This was
    the question asked by many experts, as the Wall Street Journal reported: "Heart experts
    cautioned that the results aren't strong enough to make recommendations to change medical
    practice." One expert told me, "We've long known that Lipitor is more powerful at lowering
    cholesterol than Pravachol. That doesn't mean everyone needs more power." Dr. Raymond Gibbons
    of the Mayo Clinic told the Wall Street Journal that this study of people with serious heart
    disease might not apply to the far larger numbers of people with lower risks. The guidelines
    for lowering cholesterol are very different for high-risk vs. low-risk patients. High-risk
    patients, including cardiac patients, warrant vigorous treatment. In contrast, studies have
    repeatedly shown that in low-risk patients, aggressive therapy conveys few extra benefits but
    does increase side effects and costs. The fact is, for people with mild-to-moderate cholesterol
    elevations and few risk factors, the greatest benefit is seen with the initial 15%-20%
    reduction of LDL cholesterol. This latter group represents the vast majority of people with
    elevated cholesterol, and for them many doctors find that milder statins such as Pravachol,
    Mevacor, and Lescol, work just fine. And generic Mevacor, lovastatin, is now available and much
    cheaper at some discount pharmacies. And even for people with heart disease, aggressive therapy
    isn't always successful. Just because a person needs aggressive therapy doesn't mean his/her
    body can tolerate aggressive therapy. So an individualized approach is mandatory. Moreover,
    even as experts now debate whether to lower the recommended LDL levels for cardiac patients
    from 100 to 80 mg/dl, we still aren't clear whether statins work solely by lowering cholesterol
    or by reducing the levels of C-reactive protein, a marker of inflammation. In the Lipitor-
    Pravachol study, Lipitor reduced C-reactive protein by 36%, while Pravachol reduced it by 5%.
    Maybe that's why the Lipitor worked better. If so, the debate on LDL levels may be focusing on
    the wrong parameter.

    Facing vs. Denying Statin Side Effects

    The Lipitor-Pravachol study is encouraging, but it is only one study. Medical history is
    littered with promising studies that were refuted when studied independently. The inescapable
    conclusion is that we need confirmatory studies performed by independent, objective
    investigators before rushing to put everyone on maximum doses of powerful statins. There's
    another reason, too. Remember Baycol? It didn't cause many problems at lower doses, but when
    the manufacturer began pushing the maximum dose, people died and the drug was withdrawn. Higher
    doses of any statin bring higher risks. Experts may claim that these drugs are imminently safe,
    but millions of patients aren't so sure, and their concerns are warranted. There's a lot of
    evidence that statins aren't as benign as experts suggest. In a new article Wednesday, the New
    York Times addressed this issue, stating: "The heart institute, along with the American Heart
    Association and the American College of Cardiology, wrote a paper on statins' risks noting that
    the worst side effect, severe muscle disease that can be fatal if the drugs are not stopped,
    afflicts less than one patient in a million. Other problems - muscle breakdown in one patient
    in a thousand and elevated liver enzyme in about 1 percent, may require that a person take a
    lower dose of the drug, change to a statin made by another company or stop taking the drug
    temporarily." This may be true, but isn't the whole truth. Unmentioned is the fact that
    substantial numbers of patients get muscle aches, joint pains, weakness, fatigue, abdominal
    discomfort, or memory or mood problems with statins. Just about every other person I've met
    who's taken statins has experienced substantial muscle pains, including several doctors. I am
    very concerned about the talk about higher and stronger statin doses. No doubt, many people
    need and benefit from high-dose statins. But just because aggressive therapy works doesn't mean
    everyone can tolerate aggressive therapy. The main reason that people quit treatment is from
    side effects -- all of which are dose-related: the higher the dose, the more frequent and more
    severe the side effects. I already hear of many people having problems with 10, 20, and 40 mg
    of Lipitor and equivalent doses of other statins. What will happen if doctors push the doses
    even higher? Yet, the unrelenting message from some experts and drug advertising is that more
    is better. I get concerned when I see increasing calls for stronger and stronger statins that
    isn't balanced by a clear definition of who actually requires such strong therapy and or by the
    fact that 80 mg of Lipitor isn't necessarily the ideal dose for everyone. Already, too many
    doctors are so enamored with statins that they are starting patients with mild-to-moderate
    cholesterol elevations and few cardiac risk factors at strong doses fitting only for people
    with major heart disease.

    Successful Treatment Means Addressing Patients' Concerns about Statins

    So we have a dilemma: statins may work very well indeed, but I fear that the trend toward
    stronger and stronger doses will not only drive even more people from treatment, but may
    produce a backlash. Perhaps it already has. When people refuse statins, it reveals distrust in
    doctors, drug companies, and the entire healthcare system. But maybe there's a valid reason for
    this distrust. I receive case after case of people with typical statin side effects that their
    doctors have refused to acknowledge. Until the medical profession is willing to acknowledge
    patients' concerns and problems with statins, patients aren't going to trust what they're being
    told or the unrelenting hype for more and stronger statins. And until we develop a better model
    for using statins safely, nothing is going to change. As I've been saying for many years in my
    books and medical journal articles, we need to adopt a precision-prescribing, safety-first, patient-
    friendly model with statins. This model should mirror the start-low go-slow approach used with
    drugs for high blood pressure. By starting low and increasing each person's dose to the exact
    amount of statin he/she needs, patients can be assured that the risks of statin side effects
    are minimized. Doctors may be enamored with statins, but it is the patients who are taking the
    drugs, paying the cost, and getting the side effects. Their concerns deserve to the addressed.
    And by using a model doctors already understand, doctors will know how to prescribe statins
    properly rather than the widespread underdosing and overdosing seen today.

    References Kolata, G. The cholesterol challenge: Just how low can you go? New York Times, Dec. 2,
    2003:nytimes.com. Kolata, G. Study of Two Cholesterol Drugs Finds One Halts Heart Disease. New York
    Times, Nov. 13, 2003:www.nytimes.com. Winslow, R. Study signals how low to go on cholesterol. Wall
    Street Journal, Nov. 13, 2003😄1. Haney, D. Cut cholesterol more aggressively, study suggests. San
    Diego Union-Tribune, Nov. 13, 2003:A1. Fager, G, Wiklund, O. Cholesterol reduction and clinical
    benefit. Are there limits to our expectations? Arteriosclerosis, Thrombosis, and Vascular Biology,
    1997;17(12):3527-33. Lewis, SJ, Moye, LA, Sacks, FM, et al. Effect of pravastatin on cardiovascular
    events in older patients with myocardial infarction and cholesterol levels in the average range.
    Results of the Cholesterol and Recurrent Events (CARE) trial. Annals of Internal Medicine 1998;129(9):681-
    9. West of Scotland Coronary Prevention Study: identification of high-risk groups and comparison
    with other cardiovascular intervention trials. Lancet 1996;348(9038):1339-42. Corvol, J, Bouzamondo,
    A, Sirol, M, et al. Differential effects of lipid-lowering therapies on stroke prevention. Archives
    of Internal Medicine 2003;163:669-676. Cohen, JS. Over Dose. Tarcher/Putnam, New York: October 2001.
    Cohen, JS. Do Standard Doses of Frequently Prescribed Drugs Cause Preventable Adverse Effects in
    Women? JAMWA (The Journal of the American Medical Women's Association) 2002;57:105-110. Cohen, JS.
    Dose Discrepancies between the Physicians' Desk Reference and the Medical Literature, and Their
    Possible Role in the High Incidence of Dose-Related Adverse Drug Events. Archives of Internal
    Medicine 2001:161:957-64. Cohen, JS. Adverse Drug Reactions: Effective Low-Dose Therapies for Older
    Patients. Geriatrics 2000;55(2):54-64.Copyright 2003, Jay S. Cohen, M.D.

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