Hi everyone, I am a student from Copenhagen Business School (Denmark) and I am doing a research project for my User-Driven Innovation class. On behalf of my research group I turn to you for some help. It would be very well appreciated and it would take you only few minutes.
Here is the problem from which we are starting our research: You are in a supermarket and wonder how you are supposed to get your grocery shopping home. Or you proposeful limit your amount of shopping to an acceptable weigh just to find yourself again stuck with too many heavy bags. What other options are there, besides carrying, to get your grocery shopping home without using a car? Alternatively, suppose in 20 years from now the use of cars will be outlawed. How do you think you would solve the problem of getting your grocery shopping home?
Guys set free your imagination and creativity in answering those questions! We are particularly interested in user-driven innovation (i.e. innovative ideas that originate from users and not from companies). In case your idea is extremely innovative please describe it fully so we can understand it.
Call PEAPOD (Giant Food USA) or such to deliver all the heavy stuff. Byt the time they outlaw cars there will still be delivery vehicles of some sort and more order online and deliver to your doorstep services anyway. Put your research $ on this option.
For little in between its items or lighter stuff put it in paniers or strap it on a back rack. Or maybe I would just walk, which is what I do now with a Co-op 2 blocks from my house because then I dont' have to worry about carrying a heavy lock or gettng my bike stolen!
