Road Cycling · Public discussion

Advertising trend?

Started by Ken C. M. · · Last activity · 11 posts · 767 views

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Road Cycling
Published
6 December 2006
Last activity
12 December 2006
Original author
Ken C. M.
Posts
11
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  1. This morning while watching the news I saw a new (to me) commercial for
    T.Rowe Price, featuring a group of roadies (wearing blue) passing a lone
    rider (wearing red). Most likely it was to symbolize the performance of
    T.Rowe Price over the competitor. But any way has anyone noticed a trend
    of advertising featuring bikes??

    Ken
    --
    The bicycle is just as good company as most husbands and, when it gets
    old and shabby, a woman can dispose of it and get a new one without
    shocking the entire community. ~Ann Strong

  2. In article <[email hidden]>, ken@up-yours-
    spammer.net says...

    Quoted message said:

    This morning while watching the news I saw a new (to me) commercial for
    T.Rowe Price, featuring a group of roadies (wearing blue) passing a lone
    rider (wearing red). Most likely it was to symbolize the performance of
    T.Rowe Price over the competitor. But any way has anyone noticed a trend
    of advertising featuring bikes??

    I always get a kick out of SUV commercials that show the drivers taking their
    MTBs out to the woods.

    I have noticed a lot of other ads with bikes, at least on the few occasions
    that I watch TV per week. I still cringe at the Men's Wearhouse ad where a suit
    steps off a curb and gets nailed by a bike (who seems to be WWC, now that I
    think about it). We must be the new fashion ornament.

    --

    __o Kristian Zoerhoff
    _'\(,_ [email hidden]
    (_)/ (_)

  3. Kristian M Zoerhoff said:

    In article <[email hidden]>, ken@up-yours-
    spammer.net says...

    Quoted message said:

    This morning while watching the news I saw a new (to me) commercial for
    T.Rowe Price, featuring a group of roadies (wearing blue) passing a lone
    rider (wearing red). Most likely it was to symbolize the performance of
    T.Rowe Price over the competitor. But any way has anyone noticed a trend
    of advertising featuring bikes??

    I always get a kick out of SUV commercials that show the drivers taking their
    MTBs out to the woods.


    Yeah I laugh at those too, because you know that about 90% of them never
    get driven off road.

    Quoted message said:

    I have noticed a lot of other ads with bikes, at least on the few occasions
    that I watch TV per week. I still cringe at the Men's Wearhouse ad where a suit
    steps off a curb and gets nailed by a bike (who seems to be WWC, now that I
    think about it). We must be the new fashion ornament.


    Maybe mainstream America is moving towards accepting bikes more?
    Probably not.

    Ken
    --
    The bicycle is just as good company as most husbands and, when it gets
    old and shabby, a woman can dispose of it and get a new one without
    shocking the entire community. ~Ann Strong

  4. Ken C. M.

    featuring a group of roadies (wearing blue) passing a lone

    Quoted message said:

    rider (wearing red). Most likely it was to symbolize the performance of
    T.Rowe Price over the competitor.

    I thought it was supposed to be symbolic of the last election.

  5. In article <[email hidden]>,

    Ken C. M. said:

    This morning while watching the news I saw a new (to me) commercial for
    T.Rowe Price, featuring a group of roadies (wearing blue) passing a lone
    rider (wearing red). Most likely it was to symbolize the performance of
    T.Rowe Price over the competitor. But any way has anyone noticed a trend
    of advertising featuring bikes??

    Yes, the trend is as follows: 99.999% of advertising depicts bicycles as
    insignificant. Everything else is probably just a reflection of your
    own interest in bikes. Feel free to ask non-bicyclists about what ads
    they remember to get a better idea of what is grabbing the attention of
    normal people.

    --
    My personal UDP list: 127.0.0.1, 4ax.com, buzzardnews.com, googlegroups.com,
    heapnode.com, localhost, x-privat.org

  6. Doc O'Leary said:

    In article <[email hidden]>,

    Ken C. M. said:

    This morning while watching the news I saw a new (to me) commercial for
    T.Rowe Price, featuring a group of roadies (wearing blue) passing a lone
    rider (wearing red). Most likely it was to symbolize the performance of
    T.Rowe Price over the competitor. But any way has anyone noticed a trend
    of advertising featuring bikes??

    Yes, the trend is as follows: 99.999% of advertising depicts bicycles as
    insignificant. Everything else is probably just a reflection of your
    own interest in bikes. Feel free to ask non-bicyclists about what ads
    they remember to get a better idea of what is grabbing the attention of
    normal people.

    I wonder if this is true. If it is why are so many ads featuring bikes?
    Many ads show bikes. Not so many as prominently as the one I mentioned
    but many have bikes in the background.

    Ken
    --
    The bicycle is just as good company as most husbands and, when it gets
    old and shabby, a woman can dispose of it and get a new one without
    shocking the entire community. ~Ann Strong

  7. In article <[email hidden]>,

    Ken C. M. said:
    Doc O'Leary said:

    In article <[email hidden]>,

    Ken C. M. said:

    This morning while watching the news I saw a new (to me) commercial for
    T.Rowe Price, featuring a group of roadies (wearing blue) passing a lone
    rider (wearing red). Most likely it was to symbolize the performance of
    T.Rowe Price over the competitor. But any way has anyone noticed a trend
    of advertising featuring bikes??

    Yes, the trend is as follows: 99.999% of advertising depicts bicycles as
    insignificant. Everything else is probably just a reflection of your
    own interest in bikes. Feel free to ask non-bicyclists about what ads
    they remember to get a better idea of what is grabbing the attention of
    normal people.

    I wonder if this is true. If it is why are so many ads featuring bikes?
    Many ads show bikes. Not so many as prominently as the one I mentioned
    but many have bikes in the background.

    No, they don't. It is a trivial experiment to pick a random hour of
    television on a random channel and count the number of ads, the number
    with bikes, and the number featuring bikes. Excluding ones that are
    specifically *for* bike shops, it'll probably work out to something like
    40/1/0. Just because you notice the occasional ad featuring Lance
    Armstrong more than the hundreds of car ads in between doesn't mean
    bikes are becoming trendy.

    --
    My personal UDP list: 127.0.0.1, 4ax.com, buzzardnews.com, googlegroups.com,
    heapnode.com, localhost, x-privat.org

  8. Doc O'Leary said:

    In article <[email hidden]>,

    Ken C. M. said:
    Doc O'Leary said:

    In article <[email hidden]>,
    "Ken C. M." <[email hidden]> wrote:

    > This morning while watching the news I saw a new (to me) commercial for
    > T.Rowe Price, featuring a group of roadies (wearing blue) passing a lone
    > rider (wearing red). Most likely it was to symbolize the performance of
    > T.Rowe Price over the competitor. But any way has anyone noticed a trend
    > of advertising featuring bikes??
    Yes, the trend is as follows: 99.999% of advertising depicts bicycles as
    insignificant. Everything else is probably just a reflection of your
    own interest in bikes. Feel free to ask non-bicyclists about what ads
    they remember to get a better idea of what is grabbing the attention of
    normal people.


    I wonder if this is true. If it is why are so many ads featuring bikes?
    Many ads show bikes. Not so many as prominently as the one I mentioned
    but many have bikes in the background.

    No, they don't. It is a trivial experiment to pick a random hour of
    television on a random channel and count the number of ads, the number
    with bikes, and the number featuring bikes. Excluding ones that are
    specifically *for* bike shops, it'll probably work out to something like
    40/1/0. Just because you notice the occasional ad featuring Lance
    Armstrong more than the hundreds of car ads in between doesn't mean
    bikes are becoming trendy.


    Well perhaps you are right. But I notice a lot of ads that show bicycles
    riding by in the background or parked in the background. Sure as a bike
    person I probably notice them more than a non-bike person, but they are
    there regardless.

    Ken
    --
    The bicycle is just as good company as most husbands and, when it gets
    old and shabby, a woman can dispose of it and get a new one without
    shocking the entire community. ~Ann Strong

  9. Quoted message said:

    No, they don't. It is a trivial experiment to pick a random hour of
    television on a random channel and count the number of ads, the number
    with bikes, and the number featuring bikes. Excluding ones that are
    specifically *for* bike shops, it'll probably work out to something like
    40/1/0. Just because you notice the occasional ad featuring Lance
    Armstrong more than the hundreds of car ads in between doesn't mean
    bikes are becoming trendy.

    They are if the data a 5 years ago was 40/0/0..........

    Chris Neary
    [email hidden]

    "Information, usually seen as the precondition of debate,
    is better understood as its by-product." - Christopher Lasch

  10. Doc O'Leary said:

    No, they don't. It is a trivial experiment to pick a random hour of
    television on a random channel and count the number of ads, the number
    with bikes, and the number featuring bikes. Excluding ones that are
    specifically *for* bike shops, it'll probably work out to something like
    40/1/0. Just because you notice the occasional ad featuring Lance
    Armstrong more than the hundreds of car ads in between doesn't mean
    bikes are becoming trendy.

    Where do you live that you have ads for bike shops on TV??

  11. In article <[email hidden]>,

    Pat Lamb said:

    Where do you live that you have ads for bike shops on TV??

    Minneapolis, MN, USA. I can't even say it's plural, because I'm only
    recalling one shop ("Erik the bike man!"😉.

    --
    My personal UDP list: 127.0.0.1, 4ax.com, buzzardnews.com, googlegroups.com,
    heapnode.com, localhost, x-privat.org

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