Wrist's slapped

Tony Raven must be edykated coz e writed:

Quoted message said:

asa.org.ukshow adjudication.aspOpen ↗
5&from_index=show_advertisers&dates_of_adjudications_id=530:531:532:533

Complaint upheld against Cannondale advert

Tony

No, I'm not going to say it.

--
Ian

catrike.co.ukcatrike.co.ukOpen ↗

In article <[email hidden]>, [email hidden] says...

Quoted message said:

asa.org.ukshow adjudication.aspOpen ↗
dvertisers&dates_of_adjudications_id=530:531:532:533

Complaint upheld against Cannondale advert

Good, but they're not the only ones. Simon has got quite used to me flicking through magazines and
tutting. I've also been to some online bike shops and seen near naked women. That's OK though, I
just won't buy anything made by people who advertise in that way and I won't use online bike stores
with bikini clad women on their front pages.

Of course, Simon has a nice new shiny Cannondale but, quite reasonably, I didn't have any say in
that purchase. I've still to buy my new hill bike and it won't be a Cannondale.

As the adjudication said though, I'm not their target market and I don't suppose they'd be upset
about losing my spending power.

Juliette, not a miserable bag but has to draw the line somewhere
--
nowt

"Ian" <[email hidden]> wrote in message "]news:[email hidden]...

Quoted message said:

No, I'm not going to say it.

what, grocers?

cheers, clive

Tony Raven said:

asa.org.ukshow adjudication.aspOpen ↗
dvertisers&dates_of_adjudications_id=530:531:532:533

Complaint upheld against Cannondale advert

Tony

Doesn't sound offensive really. OTOH, the current Muddy Fox advert ("Would you like to go down on
me?" with two Television-X type trollops) would make them go apesh*t!

Juliette said:

Of course, Simon has a nice new shiny Cannondale but, quite reasonably, I didn't have any say in
that purchase. I've still to buy my new hill bike and it won't be a Cannondale.

In my defence I hadn't seen the advert when I bought the bike. But having said that I would probably
have bought the bike anyway, 'cause where else can you get something as cool as a Lefty (apart from
a Whyte, perhaps)?

--
[email hidden] (Simon Brooke) jasmine.org.uk~simonOpen ↗

do not sail on uphill water
- Bill Lee

In message <[email hidden]>, Juliette <[email hidden]> writes

Quoted message said:

Juliette, not a miserable bag but has to draw the line somewhere

Quite right - if they'd got a picture of two women MTB racers in sports bras and bike shorts (and
huge thigh muscles and scarred knees and elbows) it'd give a very different impression.

Really, the offensive bit is Cannondale's assumption that only blokies buy bicycles.

I know someone who has a Whyte, it's the ugliest bike for miles around, though it rides well.
--
Sue ];(🙂

Cannondales are for posers - I'd like a Ti frame Orange

In article <[email hidden]>, Tony Raven <[email hidden]> writes

Quoted message said:

asa.org.ukshow adjudication.aspOpen ↗
from_index=show_advertisers&dates_of_adjudications_id=530:531:532:533

Complaint upheld against Cannondale advert

Great defence - most of the readers are men. I.e. you can portray women

ttfn

Martin

--
"Any girl can be glamorous. All you have to do is stand still and look stupid."
- Hedy Lamarr

Martin Harlow [email hidden]

Juliette said:

In article <[email hidden]>, [email hidden] says...

Quoted message said:

asa.org.ukshow adjudication.aspOpen ↗
advertisers&dates_of_adjudications_id=530:531:532:533

Complaint upheld against Cannondale advert

Good, but they're not the only ones. Simon has got quite used to me flicking through magazines and
tutting. I've also been to some online bike shops and seen near naked women. That's OK though, I
just won't buy anything made by people who advertise in that way and I won't use online bike stores
with bikini clad women on their front pages.

Me too. I've also stopped buy MBUK now they've gone down the 'Rider's Wives' route and their 'we
don't have to justify ourselves to you because we want [censored] and ass in our magazine' column last
month was outright offensive. They patently don't want me reading their magazine, so I'll no
longer be buying
it.

Quoted message said:

As the adjudication said though, I'm not their target market and I don't suppose they'd be upset
about losing my spending power.

I doubt it too. If you've not already come across it, the magazine 'Singletrack' seems to me (so
far) to be a much better balance - good articles written by more than just your 30-something bloke
on his canondale, and I didn't spot any ads trying to sell forks using glamour girls in body armour
and thongs. singletrackworld.comsingletrackworld.comOpen ↗

Quoted message said:

Juliette, not a miserable bag but has to draw the line somewhere

I'm not a miserable bag either, but it becomes very clear sometimes that some magazines &
manufacturers are all about being a boys club and girls are only

that.

Claire
--
Still prettiest by far.

Claire said:

Me too. I've also stopped buy MBUK now they've gone down the 'Rider's Wives' route and their 'we
don't have to justify ourselves to you because we want [censored] and ass in our magazine' column last
month was outright offensive. They patently don't want me reading their magazine, so I'll no
longer be buying it.

I'm amazed its taken you that long to realise its not aimed at anyone outside their pubescent male
target market.

Quoted message said:

I doubt it too. If you've not already come across it, the magazine 'Singletrack' seems to me (so
far) to be a much better balance - good articles written by more than just your 30-something bloke
on his canondale, and I didn't spot any ads trying to sell forks using glamour girls in body
armour and thongs. singletrackworld.comsingletrackworld.comOpen ↗

Agreed

Quoted message said:

Quoted message said:

Juliette, not a miserable bag but has to draw the line somewhere

I'm not a miserable bag either, but it becomes very clear sometimes that some magazines &
manufacturers are all about being a boys club

Quoted message said:

And I'm not very good at that.

Why do you feel the need to justify yourselves for objecting to it?

Tony

--
"If you tell the truth you don't have to remember anything." Mark Twain

Sue must be edykated coz e writed:

Quoted message said:

In message <[email hidden]>, Juliette <[email hidden]> writes

Quoted message said:

Juliette, not a miserable bag but has to draw the line somewhere

Quite right - if they'd got a picture of two women MTB racers in sports bras and bike shorts (and
huge thigh muscles and scarred knees and elbows) it'd give a very different impression.

Really, the offensive bit is Cannondale's assumption that only blokies buy bicycles.

I know someone who has a Whyte, it's the ugliest bike for miles around, though it rides well.

I'm not so sure scarred knees and elbows works in the defence here.

--
Ian

catrike.co.ukcatrike.co.ukOpen ↗

"Claire" <[email hidden]> wrote in message "]news:[email hidden]...

Quoted message said:

I doubt it too. If you've not already come across it, the magazine 'Singletrack' seems to me (so
far) to be a much better balance - good articles written by more than just your 30-something
bloke on his

canondale,

Quoted message said:

and I didn't spot any ads trying to sell forks using glamour girls in body armour and thongs.
singletrackworld.comsingletrackworld.comOpen ↗

There was a naked bottom in the last issue (and probably others). Almost certainly doesn't count as
glamour girl though :-)

cheers, clive

"Tony Raven" <[email hidden]> wrote in message
"]news:[email hidden]...

Quoted message said:

Claire said:

Me too. I've also stopped buy MBUK now they've gone down the 'Rider's Wives' route and their 'we
don't have to justify ourselves to you because we want [censored] and ass in our magazine' column last
month was outright offensive. They patently don't want me reading their magazine, so I'll no
longer be buying it.

I'm amazed its taken you that long to realise its not aimed at anyone outside their pubescent male
target market.

Although the Cannondale ad in question was aimed at male readers with an average age of 45, so
the ASA said.

Cannondale "... asserted that the image of the two girls 'testing' a rocking horse and the text
"Test ride, then decide" were relevant to the product."

I hadn't even noticed that there was a rocking horse in the advert at all. I'm not sure whether this
says more about the advert or me. Now, where did I leave my coat?

Dave Larrington - legslarry.beerdrinkers.co.uklegslarry.beerdrinkers.co.ukOpen ↗
===========================================================
Editor - British Human Power Club Newsletter
bhpc.org.ukbhpc.org.ukOpen ↗
===========================================================

Ambrose Nankivell said:

Although the Cannondale ad in question was aimed at male readers with an average age of 45, so the
ASA said.

They confuse chronological and mental age methinks. Of course IQ is the latter divided by the former
times 100 ;-).

Tony

--
"If you tell the truth you don't have to remember anything." Mark Twain