Brian MacKenzie said:I wonder...
How do 'mom and pop' unicycle vendors survive if a major unicycle
vendor moves into town (or into the country) ?
Are they subject to the same pressures of your typical
hardware/fabriic/clothing store when a Walmart moves into town?
Are people willing to still shop at 'the local unicycle store' as
opposed to the the globally dominating unicycle.com?
What makes someone wish to deal with a major unicycle vendor as opposed
to a local homegrown one?
Are online sales the only way to survive these days?
Thoughts on the matter?
Great Questions!
Easy Answers!
1. Mom and Pops need to have a creative way to attract new riders as
well as servicing the existing ones.
You need to have sales people that dream about unicycles(specialists)
All that so called service that is done through the mail (who has 3-5
days to wait for an exchanged component that was damaged out of the box
due to shipping),?.
2. The pressures are different when your choices are: (Live or Web)
a) Not being able to feel or touch the product live.
b) Not being able to take that uni home with you to ride that
day.
c) Not knowing the exact date the uni will show up in the
mail.
d) Not being able to return it that day for the better model.
e) UDC would do best if it were able to concentrate on
wholesale distribution.
f) But, the salespeople in the brick and mortar locations
aren’t educated enough to get the uni's in the hands of the
consumer.
Enter our new device, Now bike shops will have the ammunition they need
to move unicycles.
3. If consumers have no place locally to go that offers the expertise
necessary to make them feel comfortable they will fall back on the next
best resource(the Web).
4. Tell me you wouldn’t love to Cruise down the block and try out
the new (?) model unicycle that just came out on a great obstacle
course etc?
5. Not having a local shop to turn to forces everyone to buy from the
only place they find when surfing the web.
6. Certain things are great to purchase via the web. Unicycles and most
products involving service are not as with bicycles. At the moment
people don't have much of an option.
7. *-_Just_One_Wheel_has_the_solution._-*
*-_Our_goal_-* to build on to the existing rider ship while servicing
the existing ones.
With our recently patented device we will be able to allow bike shops
and alike all over the world the opportunity to give their customers a
ride on a unicycle without ever learning how to ride. -Tell me that
won't increase the number of unicycles in consumers hands.-
This device will also be mass marketed to consumers as a device similar
to a bicycles training wheels but with the ability to prevent fall
within 360 degrees.
Tell me honestly how many people would be riding bicycles if it
weren’t for training wheels?
This device has allowed us to build a -new- and -unique- business model
around unicycling.
-
Why the device?-
It's part of the answer to Brians questions.
In order to grow unicycling you need to -Motivate- and -Educate- the
consumer.
How else would you convince an average consumer:
a) They too can ride
b) This is what it feels like
Just One Wheel will be filling the gap that has prevented unicycling
from growing at the speed we would all expect.
By finding the proper way to nurture the sport locally.
This facility will be the first of its kind and all about fun.
The way in which we will expand the growth of the sport nationally in
the future will be through specialty franchises of our model.
We hope to launch before the summers end.
Have Fun!!
P.S. Brian, the device is now beed patent protected and is also set up
for training as well. You being the only one part of the unicycle
community to view this device.
Adam
Just One Wheel Inc,
--
JustOneWheel
There is no better way to have Fun and Exercise. "UNICYCLE"
Every one should have "FUN ON ONE"
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