This is ironic. Here we are discussing that inane "Top 25 Bicycling
Folk" list, and how bike paths are not The Answer. And this dicussion
pops up amongst the nextwork of folks Previousy Known As Effective
Cycling Instructors (the League's program has been renamed "BikeEd"😉.
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Did anybody catch Andy Clark on NPR this weekend? You can hear the
interview at the NPR website:
http://www.npr.org/templates/story/story.php?storyId=4951898
Nice interview. It was basically about the increased interest in
bicycle commuting caused by higher gas costs. Some of the things
mentioned during the interview about why people don't commute by bike
where fears of traffic and unfriendly roads. When asked how money
should be spent to encourage people to ride more, Andy mentioned
facilities (bike lanes, bike parking, and bus-mounted bike racks).
While he did mention the need for education (both for motorists and for
bicyclists), no mention was made of the League's own Bike-Ed program. I
know that you can't control what talk
show producers actually include in the show, but it would have been
nice to have had a plug for Bike-Ed.
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I heard the interview. I don't want to hit a hornet's nest here, but
how hard can it be to make this simple message the basic one for the
League: "We want our roads to be the best they can be for all road
users. While we're working to make improvements, League training can
teach you to ride in safety and comfort on the existing roads."
The trouble with this message is that nobody who's not already
effectively cycling on the roads seems willing to believe it. Then
consider that the League's own marketing and outreach materials place a
heavy emphasis on safety and facilities in ways that reinforce the
popular misperception rather than disspell it.
No wonder I can't get anyone to sign up for my classes.
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I'm frustrated here in NJ too. I have built it, but they won't come! I
can't tell you how many parents have told me that "their child already
knows how to ride a bicycle" when I talk to them about my summer bike
camps. They think that bicycle education is to teach someone how to
ride a two-wheeler. <sigh>
I'd like to see a real marketing campaign from HQ. They are determined
to create more LCI's. Without more marketing, there will just be more
of us searching for our audience.