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Royal Hospital launches Keep Your Head 2005
With the summer disappearing fast and dark autumn nights drawing in, the
Royal Hospital for Neuro-disability in London has launched its annual
Keep Your Head campaign.
The campaign originally came about because 50% of patients in the
hospital's Severe Brain Injury Unit are there as a result of injuries
that occurred on roads.
As part of this year's Keep Your Head, the hospital has launched a safe
driving quiz to give people the chance to win a free cinema pass to
watch as many films as they like until the end of the year.
Yashoda Sutton, head of communications at the Royal Hospital said: "At
the Royal Hospital we see first hand just how devastating road accidents
can be. Most people are unaware that seemingly small variations in speed
can make a crucial difference in the event of an accident."
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As this is a campaign focussing on driver speed, I wonder if the Royal
Hospital will be pushing for helmets for drivers?
John B