TV ads with people riding bicycles in London. Hurrah!
Cool. Still can't convince any of my friends to get bikes. Their loss, I have a cracking time around London. Also got my skates out for the summer .. Yay!
TV ads with people riding bicycles in London. Hurrah!
Indeed. But did you notice that every single advert contains people demonstrating how not to wear a cycle helmet? :-(
-- Danny Colyer (the UK company has been laughed out of my reply address) <URL:http://www.speedy5.freeserve.co.uk/danny/> "He who dares not offend cannot be honest." - Thomas Paine
TV ads with people riding bicycles in London. Hurrah!
Indeed. But did you notice that every single advert contains people demonstrating how not to wear a cycle helmet? :-(
It just takes one person to mention helmets ...
Indeed: 35% of cyclists wear helmets, 100% do in the videos. Nasty, insidious brainwashing, which ruins what should have been cycling promotion, not helmet promotion.
Indeed: 35% of cyclists wear helmets, 100% do in the videos. Nasty, insidious brainwashing, which ruins what should have been cycling promotion, not helmet promotion.
What got me was those kids on the BMXs - helmets a very good idea on that skate park thingy, but no elbow and knee pads. Still, none of them had limbs in plaster so maybe I'm just getting old and boring.
On 18/4/05 11:20 pm, in article [email hidden], "Mark Thompson"
Quoted message said:
Quoted message said:
Indeed: 35% of cyclists wear helmets, 100% do in the videos. Nasty, insidious brainwashing, which ruins what should have been cycling promotion, not helmet promotion.
What got me was those kids on the BMXs - helmets a very good idea on that skate park thingy, but no elbow and knee pads. Still, none of them had limbs in plaster so maybe I'm just getting old and boring.
The helmets they were wearing are apparently fairly trendy amongst hardcore BMX-ers and not IMHO a bad thing to be wearing when doing what they were doing. I was playing spot the location on some of them.
What was quite amusing is the way the helmets magically disappeared as the two cyclists went into the market on foot.
Nice glossy adverts, despite the helmets. Some positive images of cycling.
Helmets aside, did I spy in the "Young Professionals" advert a fleeting glimpse of cycles running past the County Hall building beside the Thames? The part where cycling is forbidden?
TV ads with people riding bicycles in London. Hurrah!
Saw one of the ads yesterday. Three good things about it:
1. Timing. Nothing like the summery weather to bring out the cyclist in someone who might otherwise be a motorist/pedestrian.
2. Lots of young fit people shown in relatively ordinary looking gear. Nothing as off-putting as showing cycling as some elite-sport that you have to be all lycra'd up for.
3. Stress on the fun, keep fit aspects of cycling (and thankfully very little of the environmental argument, which though valid, would have turned the whole thing into a kind of sermon).
TV ads with people riding bicycles in London. Hurrah!
Indeed. But did you notice that every single advert contains people demonstrating how not to wear a cycle helmet? :-(
Whilst trying to book youth hostels tonight, I've looked through the YHA handbook. You won't believe this, but every cyclist is wearing a helmet! What an astonishing coincidence.
Or it could be blatant brainwashing of course. But surely the YHA would never do that?
Just like the BMA would never bow to the establishment and lie about helmets.
Much.
Quoted message said:
-- Danny Colyer (the UK company has been laughed out of my reply address) <URL:http://www.speedy5.freeserve.co.uk/danny/> "He who dares not offend cannot be honest." - Thomas Paine