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copyright issue--logo

Started by unidaddy · · Last activity · 12 posts · 372 views

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rec.sport.unicycling
Published
27 March 2005
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28 March 2005
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unidaddy
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  1. Hi everybody,

    I wanted to check in with someone who knew the particular law which
    allows the use of an alteration of a familiar product name (as in the
    take-off of the Mountain Dew "Do the Muni" t-shirt). Our club is in the
    final stages of developing a logo and want to use another take-off of
    that nature. Any feedback is appreciated.

    unidaddy

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  2. My understanding has always been as long as you change it up a bit and
    are using the logo in a different manner you can write it off leagally
    as a parody. This is how TV shows like southpark can make fun of so many
    famous brands. I really wouldnt be too worried about it

    Does this mean that the wonders are going to be the clubs official name?

    Cheers
    Mike

    --
    Checkernuts - Breakdancer Extraordinar

    No one said it was gonna be easy and I'm not afraid to try, with the
    odds stacked up against me I will have to fight, One Life One Wheel got
    to do it right. H20

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  3. parody is a protected form of free speech. you'll be fine.

    --
    markf - movie nerd

    stuck in iowa and unemployed.
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  4. markf said:

    parody is a protected form of free speech. you'll be fine.

    Are you prepared to respond to the cease and desist letter the
    trademark owner sends you? If not, you might choose something else.

    The problem is that even tough parody is protected speech, you might
    have to be able to prove your logo is a parody. Under our system,
    owners have to aggressively defend their trademmarks against
    "dilution" or lose exclusive use of them.

    Ken

  5. Checkernuts said:

    *My understanding has always been as long as you change it up a bit
    and are using the logo in a different manner you can write it off
    leagally as a parody. *

    Be careful if you use Elv*s. I think you can parody any other trademark
    on the planet but that one. You can't use His face, but you can use that
    of a "Tribute Artist" (aka Impersonator) although they might try to
    bully you. They're serious about "The King" around here.

    I think the WonderBread folks won't mess with you until you become a
    huge club with your own TV show or something.

    --
    Memphis Mud - Student of GrandMaster 2T

    Mantra: Avoid Hitting Tailbone...Avoid Hitting Tailbone...

    "do not think, just ride"...muniracer
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  6. My concern with using the spin off of the Wonder Bread logo is that we
    aren't doing a parody like the Do the MUni t-shirt. We are looking for
    a logo that will be representing a legal entity, a Pennsylvania
    non-profit corporation.

    Our club is going to become a non-profit corp. to help with protection
    of the club leadership in the case of litigation. This country (United
    States) has too many "stupid" cases in court. And some of them win!

    Bill

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    billham - LEVEL 4

    Starting a local unicycle club! Averaging 23 riders for our weekly
    practices.
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  7. could we see the logo? i could give a much better answer if i could see
    even a rough sketch.

    --
    markf - movie nerd

    stuck in iowa and unemployed.
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  8. Memphis Mud said:

    *Be careful if you use Elv*s. I think you can parody any other
    trademark on the planet but that one. You can't use His face, but you
    can use that of a "Tribute Artist" (aka Impersonator) although they
    might try to bully you. They're serious about "The King" around here.

    I think the WonderBread folks won't mess with you until you become a
    huge club with your own TV show or something. *

    This is true. Where most companies would view the use of their product
    or parodies of the product (like Mountain Uni) as free advertising,
    Graceland, Inc. seems to guarding a gold mine with attack dogs.

    [*MemphisMudd*, we should hook up some time and talk about Memphis and
    other things. Since I spent 30 years in Memphis and 10 of those years in
    the printing business, we probably know some of the same people.]

    --
    Jethro - Monk

    I'm sorta like Michael Moore, only I'm thinner, my jeans are washed and
    God loves me. (Ned Flanders)
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  9. markf said:

    *could we see the logo? i could give a much better answer if i could
    see even a rough sketch. *

    Go here for Wonder Bread logo http://www.wonderbread.com/

    Go to this thread to view the logo in question (Checkernuts logo)
    http://tinyurl.com/6fmft

    Sorry for just doing links, don't know how to put pic into this
    thread.

    Bill

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    Starting a local unicycle club! Averaging 23 riders for our weekly
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  10. Sorry to jump in so late and all, but it occurs to me to ask why you
    want to do a parody logo for your group? Why not just create an
    original image for yourselves? I can't figure the reason for wanting to
    align yourselves with a bread company (that's what mimicking a logo does
    for you- gives you a visual connection with another group) unless you
    all work there or something.

    These questions may sound dumb. But I work in advertising doing images
    and logos. Sometimes small companies do (or say they want to do)
    parodies and satires of previously existing material because of some
    sort of default mode in their creative process- it's just easier to do
    sometimes. Though it's easy to erase your own meaning in someone else's
    original concept, some folks use parodies.

    One example. A local real estate agent ran a bunch of ads where he had
    a milk mustache. The tagline was "Got Steve?" Milk doesn't have
    anything to do with real estate, but the Got Milk ads were popular, so
    he did his parody, even though you had to somehow work out that he was a
    real estate guy. Now, if his name had been 'Mike'- a word that at least
    looks like the word 'Milk', I suppose it might have been worth his time.
    Or maybe he was just mindlessly copying another real estate agent's ad
    - an agent named 'Mike'- and ol' Steve just didn't get it.

    I dunno. Just my two cents worth of blather. I have a big project to
    do and I'm wasting my time and yours so I don't have to start.

    --
    Kayote

    Greg, your cartoonin' unicycler.

    http://www.cafepress.com/unicycles
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  11. In the past I've been printing 2 shirts that I still sell on
    'unicycle.net' (http://www.unicycle.net/):

    a black one that sais:

    UNI
    hard & dangerous
    CYCLES

    a parody on

    MOTOR
    Harley & Davidson
    CYCLES

    And a green one thas has the entire logo of Heineken, but it sais
    Unicycle in stead. This one was even printed on green shirts that were
    realy ment for Heineken!

    Neither company has ever complained, as they're both not harming the
    brand, and in deed just free exposure.

    --
    leo - coffee-serving talent

    Leo Vandewoestijne [-lay?oh! fun-duh-wwho-styne-uhh-]
    '+1-866-UNICYCLE' (callto:+1-866-UNICYCLE)
    'unicycle.net' (http://www.unicycle.net/)

    Subscribe to 'unicyclist.org' (http://unicyclist.org/) using 'My Yahoo!'
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    'feedster' (http://tinyurl.com/3ob2y), 'your own RSS client'
    (http://tinyurl.com/6sza8) or anything else that handles 'RSS'
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  12. Kayote said:

    *Sorry to jump in so late and all, but it occurs to me to ask why you
    want to do a parody logo for your group? Why not just create an
    original image for yourselves? *

    Kayote:

    Great point, I did come up with something original.....I think that it
    was just mediocre so I was hoping for something with more pop. Here's a
    cut-off version of what I have that's original. Maybe I'll just rework
    it some and see what happens.

    Thanks for the input everybody...keep it coming.

    --unidaddy

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