Why do so many road cyclists assume that a higher price tag automatically equals better performance, comfort, and overall riding experience? It seems like every time a new bike or component is released, the first question people ask is how much does it cost? rather than what makes it better? or how does it improve my ride?
Is it just a matter of keeping up with the Joneses, or is there some actual science behind the idea that more expensive bikes are inherently better? Do people really think that a $10,000 bike is going to make them significantly faster or more comfortable than a $2,000 bike, or is it just a status symbol?
Its not like other sports have this same mentality. You dont see runners assuming that a $200 pair of shoes will automatically make them faster than a $100 pair. And yet, in cycling, it seems like people are willing to shell out top dollar for the latest and greatest gear without even questioning whether its actually going to improve their ride.
Whats driving this mentality? Is it marketing hype, or is there something more at play? And do roadies really think that more expensive equals better, or is it just a vocal minority thats skewing the conversation?
Is it just a matter of keeping up with the Joneses, or is there some actual science behind the idea that more expensive bikes are inherently better? Do people really think that a $10,000 bike is going to make them significantly faster or more comfortable than a $2,000 bike, or is it just a status symbol?
Its not like other sports have this same mentality. You dont see runners assuming that a $200 pair of shoes will automatically make them faster than a $100 pair. And yet, in cycling, it seems like people are willing to shell out top dollar for the latest and greatest gear without even questioning whether its actually going to improve their ride.
Whats driving this mentality? Is it marketing hype, or is there something more at play? And do roadies really think that more expensive equals better, or is it just a vocal minority thats skewing the conversation?