Are high-end cycling gear manufacturers ripping us off with their absurdly priced products, or are there actual tangible benefits to spending top dollar on a bike? Im talking about the likes of Shimano, Campagnolo, and SRAM - are their premium offerings truly worth the hefty price tags, or are we just paying for a fancy logo and some sleek marketing? Is it really necessary to spend upwards of $10,000 on a bike to get a decent ride, or can you get similar performance out of a lower-end model? Whats the real difference between a $200 and a $2,000 groupset, and is it worth the extra cash? Lets get real, are we just being had by the cycling industrys Emperors New Clothes syndrome, or is there actual substance behind the high-end gear hype?