Are we really supposed to believe that the constant stream of Instagram posts and tweets from pro cyclists is just a coincidence and doesnt actually affect the way they ride and the decisions they make on the road? I mean, come on, are they really just sharing their avocado toast and carefully curated bike setups for the sake of sharing, or is there actually some calculated strategy behind it all? Are teams and sponsors using social media as a way to influence rider behavior and shape public perception of the sport, or am I just being paranoid? And whats with the constant need for validation and attention from fans and followers - does it actually impact their performance, or is it just a sideshow? Can someone please explain to me how all this social media noise is actually affecting the sport, or am I just missing the point entirely?