Whats the real cost of a doping scandal in professional cycling - is it the financial hit to the team and the sport as a whole, the damage to the athletes reputation, or the loss of trust from fans that can take years to rebuild? Does the punishment ever truly fit the crime, or is it just a case of slap on the wrist and back to racing as usual? And what about the impact on the athletes who are clean - do they suffer from guilt by association, or can they use the negative publicity to their advantage by promoting a cleaner, more honest approach to the sport?