What if, instead of the usual test ride and spec-sheet comparison, we approached determining the suitability of a Trek Emonda through a series of experiential and analytical exercises designed to challenge our assumptions about what we really need in a bike.
Imagine youre given a blank slate to design a ride experience from the ground up - what sensations, emotions, and sensations would you prioritize, and how would the Emondas features align with or contradict those goals.
Consider this: if you could distill your riding style down to three essential characteristics - be they speed, agility, comfort, or something else entirely - how would the Emondas design and capabilities complement or compromise those traits.
Now, lets think about the concept of right bike for me - is it even a fixed or absolute notion, or is it something that evolves over time as we grow and change as cyclists. If the latter, how might the Emondas versatility and upgrade path factor into our decision-making process.
Lastly, can we think of the bike-buying process as an opportunity for self-discovery, rather than just a transactional exchange. If so, what questions should we be asking ourselves - and what answers might the Emonda provide - to help us better understand our own needs, desires, and priorities as cyclists.
Imagine youre given a blank slate to design a ride experience from the ground up - what sensations, emotions, and sensations would you prioritize, and how would the Emondas features align with or contradict those goals.
Consider this: if you could distill your riding style down to three essential characteristics - be they speed, agility, comfort, or something else entirely - how would the Emondas design and capabilities complement or compromise those traits.
Now, lets think about the concept of right bike for me - is it even a fixed or absolute notion, or is it something that evolves over time as we grow and change as cyclists. If the latter, how might the Emondas versatility and upgrade path factor into our decision-making process.
Lastly, can we think of the bike-buying process as an opportunity for self-discovery, rather than just a transactional exchange. If so, what questions should we be asking ourselves - and what answers might the Emonda provide - to help us better understand our own needs, desires, and priorities as cyclists.