Are traditional cooling products such as cooling towels, arm coolers, and cooling vests truly effective in managing body temperature during intense cycling sessions, or are they simply a placebo effect, and if so, what alternative methods can be used to achieve a similar or even better cooling effect, such as advanced fabrics, phase-change materials, or even innovative designs that incorporate evaporative cooling or ventilation systems? Should cyclists focus on cooling specific areas of the body, such as the head, neck, or torso, or is a more holistic approach to cooling the entire body more effective, and what role does individual sweat rate, body shape, and environmental conditions play in determining the most effective cooling strategy?