Whats the point of throwing a ceramic coat on a bike frame when its just going to get chipped and scratched anyway? Are the manufacturers claims of reduced friction and improved durability just a bunch of marketing hype, or is there actual science backing it up? And if its so great, why dont more pros use it on their bikes? Is it just a gimmick for amateurs who want to pretend theyre riding a high-tech machine? How does it compare to more traditional methods of protecting the frame, like wax or varnish? Can someone whos actually used it successfully chime in with some facts and figures, or is this just another overpriced trend in the cycling world?