Vogels bread

pamjd said:

Ran across some interesting sounding Soy and Flax seed bread. I
googled the Vogels Bread website and it seems it is from New Zealand.
So far it is very yummy and seems to stand up to toasting well. Does
anyone know the history of Vogels Bread and cereal company? The
cereals look very interesting. I am looking around the area to find a
grocery that carrys it just to try something different. Any
opininons or comments about these breads and cereals would be
interesting to read. Thanks Pam

Hi Pam
That seems a name blast from the past! Vogel breads were really
popular here in Australia for years - now I can't recall when I last
saw it or whether it is still around. I'll go check the supermarket!
There is a lot more competition these days for good quality high fibre
commercial bread. I think Vogel were on their own years ago.

Here's a snippet of a news item I just googled. It is referring to a
Literary Award in Australia sponsored by Vogel.

".....The award began its remarkable life in early 1980 when Niels
Stevns, the owner of Vogel bread in Australia, approached the literary
editor of The Australian, Peter Ward, about collaborating on a
cultural prize.

As a young man in his early twenties, Niels Stevns had come to
Australia from Denmark. He had been in his new country for several
years when he decided to accompany a sick relative to Switzerland to
meet the renowned Swiss naturopath Dr Vogel. This significant meeting
led to the establishment of Vogels bread in Australia and to Stevns'
successful and rewarding career. His approach to The Australian in
1980 was inspired by gratitude to his adopted land-he wanted to give
something back to the nation which had made possible his flourishing
business. Literature and classical music were his two great passions,
and after much discussion he decided on a literary award, with the
emphasis on providing an opportunity for young writers. ...." [end
quote].

It would seem the company then expanded to NZ.

Interesting topic Pam.
Cheers
Bronnie
Australia