Achieving a cohesive local cycling community through Zwift requires strategic planning and enticing features. Rather than focusing on fake encouragement or niceties, let's delve into potential solutions. Zwift could incorporate a "Local Group Ride Suggestions" feature, where cyclists can suggest and vote on real-world group rides, fostering a sense of community and shared goals.
To encourage the transition from virtual to in-person rides, Zwift could implement a rewards system for completing local group rides. These rewards could range from virtual gear to discounts at local bike shops, incentivizing riders to participate and build relationships.
A "Ride Matchmaking" feature could also be beneficial, pairing cyclists with similar abilities and interests for local group rides, ensuring a supportive and competitive environment. By focusing on tangible features and incentives, Zwift can facilitate the formation of a strong, supportive, and competitive local cycling community.