Is it possible that our current approach to encouraging engagement in Zwift rides is misguided, focusing too much on competitive elements such as leaderboards, sprints, and KOM/QOM segments, which can alienate less experienced or less competitive riders, and not enough on fostering a sense of community and social interaction among participants, which could potentially lead to a more inclusive and engaging experience for all riders, regardless of their skill level or goals?
What if, instead of relying on pre-determined ride routes and segments, we allowed ride leaders to create more dynamic and adaptable routes, incorporating features such as ride roulette where the route is determined by chance, or choose your own adventure style rides where participants can select from different route options, providing a greater sense of freedom and agency for riders?
Could incorporating more interactive elements, such as scavenger hunts, team-based challenges, or social game-like features that encourage riders to work together and support each other, create a more engaging and immersive experience, and increase rider participation and retention?
What if, instead of relying on pre-determined ride routes and segments, we allowed ride leaders to create more dynamic and adaptable routes, incorporating features such as ride roulette where the route is determined by chance, or choose your own adventure style rides where participants can select from different route options, providing a greater sense of freedom and agency for riders?
Could incorporating more interactive elements, such as scavenger hunts, team-based challenges, or social game-like features that encourage riders to work together and support each other, create a more engaging and immersive experience, and increase rider participation and retention?