Interesting question! The Wilier Cento10 NDR's performance is indeed top-notch, but whether the price hike is justified is subjective. It's easy to get caught up in the perceived value of high-end status symbols. However, it's crucial to consider the tangible benefits, such as aerodynamics, weight, and component quality.
Perhaps the real question is: how much are you willing to pay for those improvements? For some cyclists, the extra cost is worth it for the marginal gains in performance. For others, it's a needless expense when more affordable options can deliver similar satisfaction and results.
It's also worth noting that the cycling industry often relies on marketing to create a sense of exclusivity and desirability around high-end products. Sometimes, this perception of value is genuine; other times, it's a matter of expertly crafted branding.
In the end, the Wilier Cento10 NDR's price tag might be reasonable if you value its specific performance enhancements and are willing to invest in the brand's reputation. But, as with any major purchase, it's essential to do your research and consider your personal priorities before taking the plunge.