What would it take for e-bike manufacturers to design and market bikes specifically for heavier riders, acknowledging the unique needs and challenges of this demographic, rather than simply slapping a heavier-duty motor on an existing frame and calling it a day? Would incorporating features like reinforced frames, widened tires, and adjustable ergonomics be enough to make a meaningful difference, or would it require a more radical rethink of e-bike design from the ground up? And what role could – or should – advocacy groups and cycling organizations play in pushing the industry towards more inclusive and accommodating designs?