Whats the deal with all the hype around Patagonia and The North Face? Are they really the best MTB clothing brands on the market or are people just drinking the Kool-Aid because of their trendy logos? I mean, Ive worn Pearl Izumi and Specialized kit for years and never had any complaints. In fact, I think theyre way more durable and functional than anything Ive seen from the cool kids brands. Am I missing something or are people just paying for the prestige of wearing a certain label?