"The bagel is the creation of chef Frank Tujague of The Westin New York hotel..."
Anybody can pile on a bunch of expensive (truffle), fufu (goji berry), and completely tasteless (gold leaf) ingredients onto a $1 bagel and call it a "creation". It's the equivalent of scatological performance art.
You don't need to be a chef to come up with something as absurd as this. And goji berries are nasty! I wonder if they'll knock of 20% if I order one without goji.