Ozark Bicycle said:Just received an email to the effect that "Supergo.com has closed and
is now part of Performance Bicycle". I know that they were owned by
Performance for some time, but apparently they have decided to kill off
the franchise. I notice that both Supergo and Nashbar have been having
a higher than normal number of "sales" in the past year. And Nashbar
seemed to be making an effort to clear out lots of NOS merchandise that
seeminly had been gathering dust for years. I wonder if Nashbar is next
for the scrap heap?
Often companies with multiple brands will decide that they are competing
with themselves, and that is not good. GM gets away with it, because
divisions market to different segments Chevy (Economy), Pontiac
(Sporty), Buick (I'm poor but wanna look rich), Oldsmobile (markets to
seniors, well named OLDsmobile) and Cadillac (Upscale - although if I
was spending $65,000 on a car, I would buy a Mercedes or a Volvo instead).
The problem Performance has is that they really have three discount
brands, expect that they will clear out a lot of old junk, then reinvent
Performance as a Upscale brand, and keep Nashbar as the discount dealer.
Another possibility, Supergo will die, get reinvented in a couple of
years as a new upscale brand, and Nashbar will die, leaving the New
Supergo as an upscale brand, and Performance as a discount dealer.
W