You can fool some of the people .
Fruit offered for sale in vegetable shops and supermarkets
has often been put in cold storage, irradiated, waxed,
sprayed with chemicals or genetically modified, usually
without any labeling to warn the consumer. The latest
addition to this arsenal is that the fruits are becoming
increasingly greener. Unripe green pineapples, green papaws,
green mangos, green oranges, lemons and grapefruits, green
bananas and rock-hard avocados, peaches and plums are the
order of the day. The appetizing colours, fragrances and
flavours of fruits ripened on the vine are fast
disappearing, to be replaced by bland-tasting hard, green
products with a fraction of the nutritional value they
should have.
Farmers in their impatience and greed no longer wait for
crops to ripen properly, while storeowners think in terms of
long shelf life. Providing good value to customers in the
form of tasty, nutritious, health-promoting fruits is low on
the agenda. It was possible 30 years ago to supply ripe,
unadulterated fruits to the consumer, so why cannot it still
be done today, with modern transportation and logistics?
Marketing moguls use catch lines like "one for today, one
for tomorrow". However fruit that is picked green does not
ripen, but simply shrivels and rots from the inside. Fruit
always has and always will ripen and come to maturity in
accordance with the immutable laws of nature, which do not
change to suit the latest marketing whims and fancies.
What can one do? The answer is, don't buy this. Support the
growing number of organic outlets that are filling the void,
and support your health at the same time.
You can't fool all of the people all of the time.
Christopher Browne.