General fitness, health and nutrition · Public discussion

Research help requested

Started by Jon Roth · · Last activity · 1 post · 257 views

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General fitness, health and nutrition
Published
24 November 2003
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24 November 2003
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Jon Roth
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  1. Hi everyone -

    I am an MBA student at the Marshall School of Business at USC, and am
    currently researching the babycare and skincare industries.

    I am looking for feedback from parents who have purchased and used
    baby wash, baby lotion, or adult skincare products with their babies
    and children. (under 12)

    J&J, Playtex, Aveeno, Burt's Bees, Beiersdorf Aquaphor, california
    baby, Weleda, and Cetaphil appear to offer a wide range of products
    for kids, yet the ingredients in these products diverge widely. This
    suggests that the products vary in their effectiveness, and I'm
    curious whether people have found the products to vary in their
    effectiveness.

    Thanks in advance for your feedback!

    Jon

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