Red Bull is known worldwide for their sporting events that go 'beyond the boundaries' to create something that is tailored to suit the 'extreme' audience.
http://us.rd.yahoo.com/dailynews/rss/search/cycling+racing/SIG=1253cobht/*http%3A//www.cyclingnews.com/news.php?id=news/2005/oct05/oct27news2
http://us.rd.yahoo.com/dailynews/rss/search/cycling+racing/SIG=1253cobht/*http%3A//www.cyclingnews.com/news.php?id=news/2005/oct05/oct27news2
