Dear Sir/Madam Please take a minute to share what would make participation on the board most effective for you. As there are no right or wrong answers to the questionnaire items, the answers you give will be used strictly for consumer behavior research and will not be used to violate your privacy. We appreciate your willingness to bring this organization to fruition and want to make sure that you are given the best opportunity possible to join us to make things happen. Sincerely, Dr. Ching-Yi, Cheng, Fu Jen University, Taiwan e-mail: [email hidden]
