Patrick Lefevere, the former team manager of Soudal-QuickStep, has found himself at the center of an ongoing discussion about women's cycling, a topic that has garnered both support and backlash in equal measure. Lefevere's commentary on the state of women's cycling has at times been controversial, particularly when he stated that the sport had not progressed sufficiently to justify equal minimum wages for female riders compared to their male counterparts. These remarks, made in an interview in February 2025, were met with widespread criticism from various corners of the cycling community, which argued that such statements undermine the efforts of athletes striving to elevate women's cycling.
Lefevere's previous comments were not his first foray into contentious territory. In 2021, he famously remarked that he was "not a welfare centre" when questioned about his lack of investment in a women's team. This sentiment struck a nerve, prompting public outcry from fans and fellow cyclists alike, who viewed his stance as dismissive of women's cycling. In response to the mounting pressure and after being threatened with a hefty fine from the UCI for further derogatory comments in 2024, Lefevere issued an apology. This was seen as a necessary step, if not merely a reaction to external pressures rather than a genuine change of heart.
A significant turning point for Lefevere and women's cycling came with the involvement of AG Insurance. The sponsorship deal that made AG Insurance the main backer of the women's cycling team AG Insurance-Soudal, with a commanding 76% shareholding, marked a pivotal moment for the team and the sport itself. This partnership not only illustrated a commitment to professionalizing women's cycling but also signaled a shift in Lefevere's approach. He acknowledged that AG Insurance's investment skyrocketed the team's budget from €250,000 to an impressive €4 million, reflecting a serious belief in the potential and value of women's cycling.
Under this new banner, AG Insurance-Soudal has made significant strides, including promotion to the WorldTour level in 2024. This elevation has placed them among the elite teams in women's cycling, allowing them to compete in major international events. The team's ambitious developmental programs for under-19 and under-23 categories are laying the groundwork for a new generation of female cyclists. With AG Insurance's financial backing and Lefevere's management, the future appears bright for aspiring female athletes.
The cycling landscape is changing, and the commitment from sponsors like AG Insurance plays a crucial role in this evolution. Historically, women's cycling has been underfunded and underappreciated, but the tide seems to be turning. According to recent statistics, viewership for women's cycling events has doubled in recent years, and participation rates among female cyclists have surged. This growth is indicative of a broader cultural shift within the sport, one that Lefevere and AG Insurance are now actively contributing to.
However, the legacy of Lefevere's past comments remains a point of contention. Notably, some prominent female cyclists have voiced their skepticism about his sincerity and motivations. Lizzie Deignan, a well-respected figure in the sport, expressed her discontent with Lefevere's earlier remarks, suggesting a lack of genuine interest in promoting women's cycling. Such critical perspectives highlight the ongoing dialogue regarding the roles of men in women's sport and the expectations placed upon them to advocate for equality and opportunity.
As we move forward, the success of AG Insurance-Soudal could serve as a blueprint for other teams and sponsors looking to invest in women's cycling. The professionalization of the sport, fueled by increased funding and visibility, has the potential to attract new talent and promote competitive racing. Increased financial support can also empower teams to create pathways that nurture young female cyclists, ensuring that the next generation has the opportunities that previous ones lacked.
While Lefevere's past controversies may continue to cast a shadow, they also provide an opportunity for growth and reflection within the cycling community. The journey toward equality in cycling, much like the sport itself, requires resilience, open dialogue, and a commitment to continuous improvement. The developments surrounding AG Insurance-Soudal signal not just a shift in investment but also a growing recognition of women's cycling's significance in the broader context of the sport. As more teams follow suit and as the cycling community rallies around these changes, the future holds great promise for women in cycling, encouraging an environment where talent can flourish irrespective of gender.
Lefevere's previous comments were not his first foray into contentious territory. In 2021, he famously remarked that he was "not a welfare centre" when questioned about his lack of investment in a women's team. This sentiment struck a nerve, prompting public outcry from fans and fellow cyclists alike, who viewed his stance as dismissive of women's cycling. In response to the mounting pressure and after being threatened with a hefty fine from the UCI for further derogatory comments in 2024, Lefevere issued an apology. This was seen as a necessary step, if not merely a reaction to external pressures rather than a genuine change of heart.
A significant turning point for Lefevere and women's cycling came with the involvement of AG Insurance. The sponsorship deal that made AG Insurance the main backer of the women's cycling team AG Insurance-Soudal, with a commanding 76% shareholding, marked a pivotal moment for the team and the sport itself. This partnership not only illustrated a commitment to professionalizing women's cycling but also signaled a shift in Lefevere's approach. He acknowledged that AG Insurance's investment skyrocketed the team's budget from €250,000 to an impressive €4 million, reflecting a serious belief in the potential and value of women's cycling.
Under this new banner, AG Insurance-Soudal has made significant strides, including promotion to the WorldTour level in 2024. This elevation has placed them among the elite teams in women's cycling, allowing them to compete in major international events. The team's ambitious developmental programs for under-19 and under-23 categories are laying the groundwork for a new generation of female cyclists. With AG Insurance's financial backing and Lefevere's management, the future appears bright for aspiring female athletes.
The cycling landscape is changing, and the commitment from sponsors like AG Insurance plays a crucial role in this evolution. Historically, women's cycling has been underfunded and underappreciated, but the tide seems to be turning. According to recent statistics, viewership for women's cycling events has doubled in recent years, and participation rates among female cyclists have surged. This growth is indicative of a broader cultural shift within the sport, one that Lefevere and AG Insurance are now actively contributing to.
However, the legacy of Lefevere's past comments remains a point of contention. Notably, some prominent female cyclists have voiced their skepticism about his sincerity and motivations. Lizzie Deignan, a well-respected figure in the sport, expressed her discontent with Lefevere's earlier remarks, suggesting a lack of genuine interest in promoting women's cycling. Such critical perspectives highlight the ongoing dialogue regarding the roles of men in women's sport and the expectations placed upon them to advocate for equality and opportunity.
As we move forward, the success of AG Insurance-Soudal could serve as a blueprint for other teams and sponsors looking to invest in women's cycling. The professionalization of the sport, fueled by increased funding and visibility, has the potential to attract new talent and promote competitive racing. Increased financial support can also empower teams to create pathways that nurture young female cyclists, ensuring that the next generation has the opportunities that previous ones lacked.
While Lefevere's past controversies may continue to cast a shadow, they also provide an opportunity for growth and reflection within the cycling community. The journey toward equality in cycling, much like the sport itself, requires resilience, open dialogue, and a commitment to continuous improvement. The developments surrounding AG Insurance-Soudal signal not just a shift in investment but also a growing recognition of women's cycling's significance in the broader context of the sport. As more teams follow suit and as the cycling community rallies around these changes, the future holds great promise for women in cycling, encouraging an environment where talent can flourish irrespective of gender.