UK and Europe · Public discussion

Michelin Junior bike event

Started by David Martin · · Last activity · 3 posts · 407 views

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UK and Europe
Published
4 April 2006
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4 April 2006
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David Martin
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  1. Anyone know anything about this?
    My kids came home with a flyer for this, aimed at children aged 4-11.

    I emailed the contact:
    "My children came home from school yesterday with the Junior Bike
    registration form. There was a conspiculous absence of any address to
    contact or web site to visit for further information so I'd be grateful
    if
    you could send me further information on what this event involves, and
    who
    will be running it (including the level of qualification for running
    such
    events.)"

    and got the following reply from the PR flak:

    "Michelin Junior Bike is a European corporate event, originally created
    in Italy
    in 1998. It is a road event for children between the ages of 4 and 11
    years
    with an aim of promoting road safety and the wearing of helmets, which
    are
    provided free.

    It is a well-engineered public event, completely self-contained and
    managed by a
    team of professionals from France, supported by a local team of
    volunteers from
    the Dundee factory.

    We have been given permission by Dundee City Council to hold the event
    in the
    City Square, with the cycle route in Reform Street. Children set off
    round a
    track by age group, 11 year olds will cycle round the route three
    times, with
    the 4 year olds setting off last and cycling once round."

    ...d

  2. David Martin said:

    "Michelin Junior Bike is a European corporate event, originally created
    in Italy
    in 1998. It is a road event for children between the ages of 4 and 11
    years
    with an aim of promoting road safety and the wearing of helmets, which
    are
    provided free.

    It seems to be a particularly unpleasant and pernicious attempt to
    promote helmets via the back door. Mass road racing with children is
    probably one of the very few areas where helmets may do more good than
    harm, but I strongly suspect that the promotion will go far beyond that
    limited scenario. (And, on a pedantic note; helmets will be provided?
    If it takes, say, two minutes to *properly* fit a helmet to a child, and
    there are 1000 children participating, then it'll take ~33 man-hours to
    fit them all. I would seriously question the training of the fitters,
    too, assuming that fitters are even provided).

    On a rather grim note, it would be interesting to see accident
    statistics, particularly head injuries, from these events.

    R.

  3. Richard said:
    David Martin said:

    "Michelin Junior Bike is a European corporate event, originally created
    in Italy
    in 1998. It is a road event for children between the ages of 4 and 11
    years
    with an aim of promoting road safety and the wearing of helmets, which
    are
    provided free.

    It seems to be a particularly unpleasant and pernicious attempt to
    promote helmets via the back door. Mass road racing with children is
    probably one of the very few areas where helmets may do more good than
    harm, but I strongly suspect that the promotion will go far beyond that
    limited scenario.


    I do not think it is racing, merely completing a short circuit with no
    junctions. Be interesting to see what actually goes on, whether helmets
    are actually fitted properly (or capable of fitting properly) and so
    on.

    Quoted message said:

    (And, on a pedantic note; helmets will be provided?
    If it takes, say, two minutes to *properly* fit a helmet to a child, and
    there are 1000 children participating, then it'll take ~33 man-hours to
    fit them all. I would seriously question the training of the fitters,
    too, assuming that fitters are even provided).

    I presume that fitters are provided. I have asked whether any staff are
    qualified as cycle instructors to UK national standards, and why there
    appears to be no interaction with UK cycling bodies.

    Quoted message said:

    On a rather grim note, it would be interesting to see accident
    statistics, particularly head injuries, from these events.

    Unreliable, as any mass event will increase the rate of collision by
    some non-linear function of the density.

    It is a good thing to be promoting cycling. Whether or not it does
    anything for cycle safety remains to be seen.

    It occurs to me that we need something akin to the green cross code for
    cyclists. After all we train kids how to cross the road, rather than
    just putting a helmet on them and letting them get on with it.

    Anyone know of something suitable?

    ...d

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