"The upper of the new Asics GEL-Kinsei defines the soul of the shoe:
fast, edgy, and technical. The highlight of the upper is a newly
developed, Japanese mesh called Spacemaster-UV1 . Conceived by
observing the unique properties of marine coral, Spacemaster-UV is very
breathable, remarkably strong, and is about 30% lighter than regular
polyester mesh. The materials used in Spacemaster-UV provide much
better UV shielding by not only absorbing but also reflecting the
sun's heat rays".
"Japanese Mesh" ? I concede I would prefer a Nissan or Toyota over
my Jeep.
"observing the unique properties of marine coral" ? ...so the
secretes of super strong mesh were not conceived from the Silk Worm, or
a Spider's Web, or some Amazon vegetation of some sort.....it was
marine coral?
"provide much better UV shielding by not only absorbing but also
reflecting the sun's heat rays". Now that's a neat trick!
I'm sold, where do I plunnk down my $165? What have we learned? When
you want top dollar for a shoe....give the consumer more than a shoe,
give them an unparalled, unmatchable "story".
Pretty pictures...
http://www.solecollector.com/news/2006/01/stry_asics_gelkinsei.html