"The decision we made this year is to go with Slipstream Sports, promote the brand of Jonathan and the whole organization, to give someone the confidence that we can be a good representative for their brand. We are, as an organization, losing money (this year) but investing in the future.
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How is "Jonathan" a brand? Does having a former rider who admits to "experimenting with the hot sauce" in U.S.A. Today really send a positve message to sponsors?
