Whats the most effective way to mobilize a large group of cyclists to show up to a local bike advocacy event, and how can we ensure that our collective voice is heard by local policymakers and transportation officials? Are there any innovative strategies or tactics that have been successfully employed by other bike advocacy groups to maximize their impact and influence? How can we move beyond simply raising awareness and actually drive meaningful policy changes that benefit cyclists and the broader community? What are some creative ways to engage with local businesses, schools, and community organizations to build a more diverse and robust coalition of supporters? And finally, how can we measure the success of our advocacy efforts and hold ourselves and our elected officials accountable for making progress towards a more bike-friendly future?