Why do we still tolerate the notion that biking for transportation is somehow less desirable or less respectable than driving, when in reality, its often the most efficient, cost-effective, and environmentally friendly way to get around? Whats behind this deep-seated stigma, and how can we, as a community, work to dismantle it? Is it the lingering perception that biking is only for the young and the fit, or that its somehow less safe than driving? Or is it the fact that our cities are still designed with the car in mind, rather than the pedestrian or cyclist?
Can we really expect to change peoples minds about biking for transportation when our infrastructure is still so heavily biased towards driving? And what about the role of marketing and media in perpetuating this stigma? How often do we see biking portrayed as a viable transportation option in movies, TV shows, or advertisements, while driving is consistently depicted as the norm?
Its time to challenge the conventional wisdom that biking is somehow less desirable than driving. We need to start questioning the assumptions that underlie this stigma, and work to create a cultural shift that recognizes the value and benefits of biking for transportation. But how do we get there? What strategies can we use to overcome this stigma and make biking a more mainstream transportation option?
Can we really expect to change peoples minds about biking for transportation when our infrastructure is still so heavily biased towards driving? And what about the role of marketing and media in perpetuating this stigma? How often do we see biking portrayed as a viable transportation option in movies, TV shows, or advertisements, while driving is consistently depicted as the norm?
Its time to challenge the conventional wisdom that biking is somehow less desirable than driving. We need to start questioning the assumptions that underlie this stigma, and work to create a cultural shift that recognizes the value and benefits of biking for transportation. But how do we get there? What strategies can we use to overcome this stigma and make biking a more mainstream transportation option?