Whats the point of carefully planning and executing a pre-race hydration strategy if youre just going to negate its effects by consuming a sports drink thats essentially just sugar water with some electrolytes thrown in for good measure? Dont most of the popular sports drinks on the market contain far too much sugar and not nearly enough sodium to be of any real use to serious athletes? Shouldnt we be focusing on creating our own hydration solutions using products like sodium tablets or coconut water to ensure were getting the right balance of electrolytes, rather than relying on commercially available drinks that are more concerned with taste and marketability than actual performance benefits? And what about the whole idea of hydrating with caffeine, which is essentially a diuretic - are we really just too lazy to do the actual work of staying properly hydrated, or is this just another example of the cycling communitys obsession with quick fixes and gimmicks?