What criteria should be used to evaluate the bike-friendliness of retail centers, and should the presence of amenities such as bike lanes, parking, and repair facilities be prioritized over the implementation of policies that actively promote cycling, such as discounts for customers who arrive by bike or the provision of cargo bikes for employees? Should the focus be on providing infrastructure that supports the needs of cyclists, or should retailers be incentivized to adopt policies that encourage a modal shift away from car-dependent shopping habits? Furthermore, should bike-friendly retail centers be certified through a third-party program, or should retailers be allowed to self-certify, potentially leading to inconsistent standards and a lack of accountability?