What would happen if the current Zwift group ride structure was turned on its head, and instead of organized events with set routes and paces, riders were dropped into vast, procedurally generated environments where the only goal was to form ad-hoc groups and work together to navigate challenging terrain, complete with random obstacles, varied weather conditions, and hidden rewards? Would this type of immersive, open-world experience create a more engaging and dynamic group ride environment, or would it devolve into chaos and disorganization? How might Zwift balance the desire for structured, competitive events with the need for more free-form, social experiences? Could this type of format also incorporate elements of gamification, such as leaderboards, challenges, and rewards, to incentivize riders to work together and push themselves in new ways? What would be the technical implications of creating such an environment, and how might it impact the overall Zwift experience?