Whats the most effective way to advocate for bike-friendly streets without coming across as a self-righteous, spandex-clad zealot who thinks the world revolves around their two-wheeled commute, and how can we balance the need for safer infrastructure with the reality that most drivers are still going to hate us no matter what we do? Should we be focusing on educating motorists about the joys of sharing the road, or would it be more productive to just accept that theyre never going to care and focus on designing streets that can accommodate our inevitable martyrdom?