While it's definitely a good idea to be coached if you're at a high level, it can also be very useful at more modest levels, whether you're just starting out at racing or you may not even race but do events such as a Grand Fondo, or the Etape.
Many people are short on time and have to fit cycling around family, work, school and other commitments. Having a coach who can prepare training for you, so that all you need to do is get out on the bike and not worry about what to do and also, analyse how the training is going in relation to the goals that have been set is very useful.
The objective feedback that a coach provides along with the training, and being able to see the big picture, is often something that can't be done with self coaching. It can become quite easy to get confused and prioritise the wrong type of training or to worry too much about missing certain sessions (which can then lead to adverse effects with the next session).
At RST we coach a wide variety of athletes from recreational levels up to world class and pro level. We offer carefully crafted coaching, that is personally designed for each individual athlete, and at all times we really care about how you get on. Your success is ours. We're the leading experts in coaching with power, which we've been using since the mid 90's. Via the internet and email (etc) we coach people throughout the world and in many different time zones, and offer training camps in the USA, UK, and Europe.
We look forward to helping you achieve success and meeting your goals.
Ric