What are the most effective ways to increase public awareness and engagement with professional bike racing in the UK, considering the countrys existing sporting landscape and the strong competition from more established sports like football and cricket? How can we leverage social media, broadcasting, and live event experiences to showcase the excitement and drama of bike racing, and make it more appealing to a wider audience? What role can local cycling clubs, community groups, and grassroots initiatives play in promoting the sport and developing a strong fan base, and how can they be supported and empowered to do so? Are there any successful models or strategies from other countries or sports that we can learn from and adapt to the UK context, and what are the key lessons that can be applied to help grow the sport?