What would happen if we flipped the script on traditional advocacy methods and instead of relying on cyclists to be the sole voice for bike racing interests, we created a coalition of unlikely allies - say, environmental groups, urban planners, and local business owners - to champion the cause of bike racing in government and policy-making? Could this unorthodox approach bring fresh perspectives and a stronger, more diverse voice to the table, or would it dilute the message and create more problems than it solves?