Whats the point of even trying to get young people involved in bike racing fan communities when the sport is clearly dying, and the only people left are a bunch of old, out-of-touch cycling enthusiasts who cant even be bothered to upgrade their own bikes, let alone appeal to a younger demographic? Are we just going to keep on pretending that the sport is still relevant, or are we actually going to do something to make it cool again? I mean, come on, who wants to watch a bunch of spandex-clad, middle-aged men riding around in circles when you could be playing Fortnite or watching actual exciting sports like football or basketball? Whats the secret to making bike racing fan communities not completely lame, and how can we possibly expect to compete with the likes of esports and social media for the attention of young people?