What if bike racing clubs and transportation organizations were to co-create a shared vision for a more bike-friendly infrastructure, and then collaborate on innovative projects that bring that vision to life? How might they pool their resources, expertise, and networks to design and implement solutions that benefit both competitive cyclists and everyday commuters? Could they develop joint advocacy campaigns, educational programs, or community events that promote the benefits of cycling and encourage more people to get involved? What role might technology play in facilitating this collaboration, such as through data-sharing platforms or virtual reality experiences that simulate the cyclists perspective? How might they balance the needs and interests of different stakeholders, from professional cyclists to families with young children, to ensure that their collaborative efforts are inclusive and effective? By working together, could bike racing clubs and transportation organizations create a cultural shift that makes cycling a more appealing, accessible, and sustainable transportation option for everyone?