What strategies can the racing industry in the USA employ to make the sport more accessible and appealing to casual fans, particularly in terms of broadcasting and streaming, given the declining viewership and the fact that many major cycling events are not broadcast on mainstream television channels. Would a shift in focus towards more digital platforms, such as social media and online streaming services, be more effective in capturing the attention of a younger and more tech-savvy audience. Furthermore, how can the industry balance the need to appeal to casual fans with the need to maintain the integrity and authenticity of the sport, which is often a major draw for dedicated enthusiasts. Are there any lessons that can be learned from other sports, such as track and field or triathlon, which have successfully transitioned to more digital-focused models, and if so, how can these lessons be applied to cycling.