I must admit I don't see why blogs are so great (with a couple of
exceptions). This article claiming that food blogs are a "powerful
tool" unfortunately is too vague to sway me.
Has anyone here been bowled over by a food blog?
http://www.msnbc.msn.com/id/8634849/
Quoted message said:It’s all about the continuing evolution of consumer power.
What started out as backyard discussions over clotheslines,
where our mothers would discuss their opinions about retailers
and products, evolved into 24 hour toll-free consumer hotlines,
full-time consumer affairs staffs, letters to the editor and,
at times, even protests and boycotts. Consumers want to be heard.
They want to actively communicate their thoughts and preferences;
as well as expose dishonest practices, false claims and bad service.
<snip>
Quoted message said:A blog is created about every 2.2 seconds. In simple terms,
a blog is a Web site where people write on an ongoing basis.
The latest postings show up at the top, so your Web visitors
can read what's new first. Then they can add their own comments
directly on the blog, or e-mail you.
Can we say "USENET?"
<snip>
Quoted message said:Now, smart retailers and brands are using them to create buzz — the
new >terminology for word-of-mouth — and measure how new products, store
Quoted message said:formats and promotions are being accepted by their customers. When we
consumers notice that our voice is being heard, we respond with a
stronger tie to the retailer (or brand) and become more involved. We
blog more, shop more, buy more … and spread the word. Shoppers who
know >they are being heard and listened to talk more, and that’s exactly
what >supermarket retailers need — to have their most loyal shoppers
spread >the word about just how good their store is, or bad. And that
saves all >of us time, money and frustration.