Whats the point of Focus Atlas 6.8s personalized gravel builds if theyre just going to slap a generic groupset on a frame thats been tweaked to fit a specific riders geometry? Is the real benefit of these bespoke builds just about bragging rights, or can someone actually quantify the performance gains? Are we just paying for the privilege of having a bike thats been optimized for our unique physiology, or is there actual science backing up the claims of improved power transfer and reduced fatigue? And whats the threshold for when a custom build becomes more trouble than its worth - is it when the cost exceeds the value of a high-end stock bike, or when the wait time for delivery stretches into months?