It's wild how we get sucked into the "must-have" gear vortex, isn't it? Like, why are we so quick to hand over our hard-earned cash for a shiny bike accessory that might just be a glorified paperweight? Remember that overpriced water bottle? Sips like a dream, but was it really worth the price of a dinner? So, is it all just a marketing con, or do some of us actually need that high-priced bling to feel legit on the road?