Imagine this. You're locking your bike up when a slightly overweight, mid-thirties woman comes up, coughs and says something along the lines of 'how do i get started?' OK it might be unlikely but there's millions of people out there who could be encouraged.
What would you say? What would you say to convince them that cycling isn't just healthy but is also a good form of transport? What tips for everyday cycling would you give them? What kind of bike should they start on? what kit and general tips that you take for granted would you wish to pass on?