Well, we are into our second decade now with Electra, and we
must say the craze for our products has made us both extremely happy.
It is especially rewarding to see people enjoy the thrill of bicycles,
and, in the process, promote a healthy lifestyle. Nothing makes us
happier than smiling bicyclists waving at us as they pass by. Or a
person calling to congratulate us on seeing our products, "All over
New Orleans!" or to say, "Your bike were everywhere I looked in
Boulder!" It seems we've begun to fulfill our original dream, which
was to make bikes for the people who would not normally ride. We are
suddenly riding an incredible wave, which we are loving. A wave that
only cycling creates. An instinctive return to our childhood, to a
simpler time, that money can't buy.
Happy pedaling,
Benno and Jeano.
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"Until last October, Christ had a very limited involvement in my life. I believed in God; I just never had to prove I believed. Belief is an absence of proof."
-- Boston Red Sox pitcher Curt Schilling