Expanding upon a recent a.b discussion of Evil Commercialism Exploiting Bicycle Culture, I found this fascinating link via drunkcyclist
Brooklyn VS. Brokelyn
http://suckapants.com/2006/02/brooklyn-vs-brokelyn.html
Then found more references to this curious story:
http://www.brooklynindustries.com/news.aspx
http://www.gothamist.com/archives/2006/02/24/bikers_to_brook.php
http://bikeblog.blogspot.com/2006/02/bike-culture-for-sale.html
... Francis: Whatever happened to the Popular Front, Reg?
Reg: He's over there.
P.F.J.: Splitter!